The Shift to Direct-To-Consumer

With the rise of providing a “better” customer experience, customers are demanding a more seamless way to shop. The traditional model, in which manufacturers sell to wholesalers and retailers who then sell to consumers is being turned inside out by the emergence of eCommerce. Brands, retailers and even distributors are looking for an opportunity to build a relationship with customers. Social, mobile, Amazon and the need for rapid delivery have made this a hot topic with retailers, distributors and businesses that need to change their distribution channels to survive in the new age.

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